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Behind the Scenes: Sewing Pattern Shoot

Afternoon is opening an Etsy shop! We’re bringing you beautifully designed, mod and easy-to-use sewing patterns, both locally and internationally. And we’re taking a fresh new angle to give you a fabulous online experience! You will be able to download and print your sewing pattern at home. So that means no more scrounging from shop…
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Afternoon is in Ideas magazine!

Afternoon is getting into the swing of spring with Ideas magazine! Inspired by the bursts of colour heralding a new season, Lizel Cloete takes you through four methods you can use to dye your own fabric with flowers and vegetables. The results are a stunning natural riot of colour. Pick it up when you’re next…
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A warm winter cape

Current fashion trends aside, there is something so timeless and effortlessly chic about the cape. When I unearthed this Burda 7113 sewing pattern, I knew I just had to make one. Usually I tend to buy fabric on a whim, and think about what to make later. But this was a special project, so I…
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Misprints, mistakes and making Michele
The year is marching swiftly on and as the weather takes a chilly turn, many of us (myself included!) are turning to the sewing machine for some creative respite from the rainy weather. If you’ve dug out your Michele dress pattern to get snipping and sewing, you might be annoyed to find some rather stubbornly…
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Learn to sew with Afternoon and Annapatat!
The wonderful Annapatat is hosting a series of Love at First Stitch sewing classes, teaching you how to make your own beautifully handmade, wearable garments from Afternoon’s sewing patterns! (This is an announcement that I have been bursting to make, but have been holding back because classes are already fully booked! If you would like…
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Bow ties for sale on The Handlers!

I am super excited to say that Afternoon’s slim line bow ties are for sale now on The Handlers! Beautiful range of quality cotton prints, lovingly handmade and packed to give you the ultimate sartorial boost. Check out the available range here and pick up your favourite. And, even better, if you buy a bow…
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Take on the Me-Made May challenge!
Better late than never I suppose! The international sewing community is going crazy for Me-Made May, a lovely initiative started by Zoe from the So, Zo blog. Me-Made May endeavours to encourage fellow sewers, knitters and makers to actually wear and love their beautiful creations. I think that’s so important. Many of the clothes that…
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Sew a tie 101: tips for a novice

People of the internet. Let it be known that if someone sews you a tie, they must be in love with you. With many bow ties under my belt (so to speak), I recently quite blithely agreed to sew someone a tie. You know, the usual one; corporate staple, school boy stranglehold, wedding prerequisite. A…
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New Pattern: Introducing the Michele Dress!

Good gracious. In the chaos and excitement of Design Indaba, I completely neglected to formally introduce to you… the Michele Dress! There’s nothing quite like a fitted dress to get you through the day, and still have you feeling fresh and fashionable for an evening out. The Michele dress includes simple features for a gently…
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The Catch Stitch

I’m going to be selling sewing patterns at the Vintage Experience fashion expo in Cape Town at the end of the month, which got me thinking about all those second hand gems that get regaled to the bottom of the closet for various fit issues. It’s really worth reworking that thrift shop find so it…
