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Faux leather jacket: part 2
All that successful top-stitching after my last jacket update had me quite excited, but my machine struggled to keep up with my enthusiasm during the last throes of this project. The seams got thicker and the sewing more laboured, but I gotta hand it to her, that old girl still knows what she’s doing. This…
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Faux leather jacket: part 1
Not only does a leather jacket look a bit hardcore, but you also have to bring that attitude to the sewing machine. As I’ve discovered, the fabric manipulation is a lot more “hands on” than your usual dressmaking requirement. The pleather needs some muscle to bend it to your will! Here are some guidelines I’m…
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Summer Holiday Holly Jumpsuit
The jumpsuit is the cooler cousin of the summer frock. Effortless, stylish and edgy. It is always worth the more complicated trips to the bathroom. The Holly jumpsuit from By Hand London is no exception. It delivers in every respect. I got down to tracing off the pattern this holiday. One cannot take a vacation…
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#ProjectRework: overhaul a top
I love the idea of clothing swaps. I just don’t love it in practise. The clothes are beautiful but somewhat ill-fitting so they lie dormant in the bottom of your cupboard. One such item is this pure silk top from Trenery that I picked up at Greenpop clothing swap last year. Or maybe the year…
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Why Afternoon?
Hello, we may not have met yet. I’m Jenny. I run Afternooon – a local, independent sewing pattern label. I started this business because clothing has become more and more about consumption and much less about creation. I wanted to change that, and empower others to do so too. This is the world of fashion…
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#Project Rework: make a dress into a skirt
As I mentioned in my introductory post on #ProjectRework, this is a personal endeavour to slow down and appreciate the value of clothing. After watching The True Cost movie, I couldn’t justify the obsessive focus on the accumulation of clothing – and that we need to be part of that damaging cycle to be considered…
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Introducing #ProjectRework
After watching The True Cost film a couple of weeks ago, I’ve found myself struck by the incredible reach of the damaging effects of the fashion industry. It seems nearly inescapable. Fashion intersects with problematic aspects of agriculture, capitalism, employment and globalisation in such myriad, complex ways. It’s difficult to wrap one’s head around the…
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House & Leisure Rising Stars 2015
Happy and honoured to be listed by House & Leisure as a Rising Star for 2015! Check out Afternoon on their website and vote. You stand a chance to win R5000! Jennifer JacobsSeamstress Jennifer, a self-taught seamstress based in Cape Town, started up her independent sewing pattern label, Afternoon, just over a year ago and…
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An Amy Skirt Update
Summer is just around the bend, and we’ve taken your feedback on board to offer an improved sewing experience for the Amy skirt. What does the Amy skirt pattern offer? The Amy skirt is about carefree summer dressing! A cinch to sew, the Amy skirt is gently gathered in the waist with a back zip…
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Our Etsy shop is open for business!
Afternoon is expanding over on Etsy! If you’re looking for sewing supplies, pop on over to our Etsy store for a lovely selection of haberdashery alongside our usual printable sewing patterns. Here’s a taste of what you’ll find in the shop.
