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Afternoon is taking a break

Hello everyone, This isn’t an easy update to write, but I have made the decision to discontinue Afternoon’s current range of sewing patterns. PDF patterns will be available until 30 April 2021 and printed patterns while stocks last. Between the pandemic, settling into a new place, and trying to continue with my usual work, it’s…
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Call for sewing pattern testers

Dear makers, I am working on two new patterns for Afternoon and would like to find out if some of you lovely people would like to be involved with the testing process. I am aware that testing another person’s pattern is a labour of love that requires time, resources and dedication. Unfortunately I am not…
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New pattern: the Candy blouse

Bring back the era of the blouse, I say! It can seem a little outmoded, but the blouse is such a wonderful wardrobe staple. Contemporary stretch fabric makes it all too easy to chuck on a t-shirt in the morning and be done with it. And while I’m the last person to diss jeans and…
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House & Leisure Rising Stars 2015

Happy and honoured to be listed by House & Leisure as a Rising Star for 2015! Check out Afternoon on their website and vote. You stand a chance to win R5000! Jennifer JacobsSeamstress Jennifer, a self-taught seamstress based in Cape Town, started up her independent sewing pattern label, Afternoon, just over a year ago and…
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An Amy Skirt Update

Summer is just around the bend, and we’ve taken your feedback on board to offer an improved sewing experience for the Amy skirt. What does the Amy skirt pattern offer? The Amy skirt is about carefree summer dressing! A cinch to sew, the Amy skirt is gently gathered in the waist with a back zip…
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Our Etsy shop is open for business!

Afternoon is expanding over on Etsy! If you’re looking for sewing supplies, pop on over to our Etsy store for a lovely selection of haberdashery alongside our usual printable sewing patterns. Here’s a taste of what you’ll find in the shop.
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Behind the Scenes: Sewing Pattern Shoot

Afternoon is opening an Etsy shop! We’re bringing you beautifully designed, mod and easy-to-use sewing patterns, both locally and internationally. And we’re taking a fresh new angle to give you a fabulous online experience! You will be able to download and print your sewing pattern at home. So that means no more scrounging from shop…
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Afternoon is in Ideas magazine!

Afternoon is getting into the swing of spring with Ideas magazine! Inspired by the bursts of colour heralding a new season, Lizel Cloete takes you through four methods you can use to dye your own fabric with flowers and vegetables. The results are a stunning natural riot of colour. Pick it up when you’re next…
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Misprints, mistakes and making Michele
The year is marching swiftly on and as the weather takes a chilly turn, many of us (myself included!) are turning to the sewing machine for some creative respite from the rainy weather. If you’ve dug out your Michele dress pattern to get snipping and sewing, you might be annoyed to find some rather stubbornly…
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Learn to sew with Afternoon and Annapatat!
The wonderful Annapatat is hosting a series of Love at First Stitch sewing classes, teaching you how to make your own beautifully handmade, wearable garments from Afternoon’s sewing patterns! (This is an announcement that I have been bursting to make, but have been holding back because classes are already fully booked! If you would like…
