-
Sewing and self-love

-
Why Afternoon?
Hello, we may not have met yet. I’m Jenny. I run Afternooon – a local, independent sewing pattern label. I started this business because clothing has become more and more about consumption and much less about creation. I wanted to change that, and empower others to do so too. This is the world of fashion…
-
Musings on Fast Fashion and the Meaning of Making

As a home sewer, I’m constantly in search of a better, more professional looking finish for my garments. Until recently, in my mind, professional meant unswervingly neat; pristine seams, imperceptibly tiny stitches, and perfectly concealed raw edges. It was this Dior bodice I saw in the V&A that really got me thinking. Beautifully laid open…
