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Sewing and self-love
One of the beautiful things that sewing can do is help you fall in love with you. This month, as we celebrate love in its many forms, here are 5 reasons to fall in love with sewing… and then yourself. 1. You’re okay No, really, you are. Learning to sew gives you the strength and…
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Why Afternoon?
Hello, we may not have met yet. I’m Jenny. I run Afternooon – a local, independent sewing pattern label. I started this business because clothing has become more and more about consumption and much less about creation. I wanted to change that, and empower others to do so too. This is the world of fashion…
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Musings on Fast Fashion and the Meaning of Making
As a home sewer, I’m constantly in search of a better, more professional looking finish for my garments. Until recently, in my mind, professional meant unswervingly neat; pristine seams, imperceptibly tiny stitches, and perfectly concealed raw edges. It was this Dior bodice I saw in the V&A that really got me thinking. Beautifully laid open…
