Afternoon patterns have been discontinued. Last few pins available on the online store.

Behind the Scenes: Sewing Pattern Shoot

Afternoon is opening an Etsy shop! We're bringing you beautifully designed, mod and easy-to-use sewing patterns, both locally and internationally.

And we're taking a fresh new angle to give you a fabulous online experience! You will be able to download and print your sewing pattern at home. So that means no more scrounging from shop to shop for something suitable, or waiting for the post to deliver your pattern. In addition, we're also venturing into a bit of haberdashery so that you can stock up on the sewing necessities from the comfort of your couch.

Look out for the launch of the Etsy store next week!

In the meantime, here's what went down behind the scenes on our latest sewing pattern photo shoot.

Summer is almost upon us and we have the bright blooms to prove it! We also had Kipling on tea duty to keep us motivated.

Kipling with tea
Beautigloss mending thread
Tailor's chalk
Kipling 'helping' on set

We shot new images for both our sewing patterns and our new selection of haberdashery. Even Kipling tried his beak at a bit of set design.


And that's a wrap! Looking forward to the store launch next week. See you then!